I participated a UX/UI competition event held by DubsTech in University of Washington. Our mission was to present a prototype that solved the issues depicted in the scenario below:
At the moment, YouTube, the most popular video sharing and streaming platform is growing at an extremely rapid pace. That has led to a drastic increase in content creators joining the platform. However, many content creators are finding it difficult to be discovered by the audience which may be interested in subscribing to them. This leads to a disconnection between the content creator and their audience with many giving up after failing to grow their channel.
Goal / Challenge
To help new content creators get discovered and grow their channel's subscribers, I decided to add a "Discover" section into the Youtube app and website. Below is my process for designing and prototyping the "Discover" section.
My Insight and Final Design Idea
- I figured that most of the new content creators don't have many subscribers and their videos haven't gotten many views yet. In order for them to be discovered, I decided not to show the number of views. Instead, I decided to randomly show videos regardless of the number of views, subscribers, and user's browser history. This will also differentiate the discover page from Trending page on YouTube.
- I added a customization features so that users can choose categories that they are interested in watching.
- In order to help users understand that this is a new feature, I decided to use a very different color scheme from an original YouTube site, and employed card-based design.